Analytics & AdsGoogle Ads + FireAI
Spend judged on revenue, not clicks.
FireAI connects to Google Ads and lets you ask where the budget is working and where it is leaking. Because it joins spend to your store data, ROAS is measured against real revenue rather than platform-reported conversions.
What FireAI does with Google Ads
FireAI reads campaign, ad group, and keyword spend from Google Ads and ties it to orders from your store, so blended and channel ROAS reflect money in the bank.
Data FireAI reads
What you can do once it’s connected
Real ROAS
Measure return against actual revenue, not platform conversions alone.
Wasted spend detection
Find campaigns and keywords burning budget without return.
Cross-channel view
Put Google spend next to Meta and organic in a single answer.
Questions you can ask
Once Google Ads is connected, anyone on your team can ask in plain English or Hindi and get the answer with the records behind it.
Which campaigns have the best real ROAS?
Where are we wasting budget this month?
Compare Google and Meta spend against revenue.
Which keywords drive orders, not just clicks?
