Marketing · Free tool
D2C Unit Economics Calculator
Plug in your channel spend, new customers, AOV, gross margin, and repeat rate to get blended CAC, cohort LTV, payback months, and a contribution-margin waterfall. Built for Indian D2C teams running Meta + Google + organic; benchmarks shown alongside your numbers.
Indian D2C unit-economics benchmarks
Numbers below are typical for mid-stage Indian D2C brands (₹3–₹50 Cr ARR). Use them as a sanity check, not as targets.
| Metric | Apparel | Beauty | Kitchen / Home |
|---|---|---|---|
| AOV | ₹1,200–₹2,200 | ₹800–₹1,500 | ₹1,500–₹4,000 |
| Gross margin | 55–70% | 60–75% | 45–60% |
| Blended CAC | ₹350–₹700 | ₹250–₹500 | ₹400–₹800 |
| Repeat rate (6m) | 20–30% | 30–45% | 15–25% |
| Payback | 3–6 mo | 2–4 mo | 5–9 mo |
From spreadsheet to live unit economics
Once a month is too slow. CAC moves with auction prices; LTV moves with cohort retention. FireAI connects to Shopify, Meta Ads, and Google Ads directly and keeps CAC, LTV, payback and the LTV:CAC ratio live by channel, by cohort, by SKU.
Get this calculator running on your live data
Try FireAI free — go from one-off calculations to a live dashboard updated every hour.
Frequently asked questions
Related free tools
Marketing
ROAS Calculator: Return on Ad Spend
Calculate ROAS, blended ROAS, break-even ROAS, profit and required target spend across Meta, Google, Amazon. Free, runs in browser.
Marketing
Analytics & BI ROI Calculator
Estimate annual savings, payback months and 3-yr NPV from analytics adoption. Hard + soft savings, decision speedup, license avoidance. Free.